Mission
Our mission is to reveal the soul of Cartagena to every visitor through authentic, warm, and deeply human experiences.
Guided by more than 36 years of expertise, a true gift for hospitality, and a profound love for our city, we provide cultural, historical, and gastronomic tours that showcase Cartagena’s flavors, music, people, and powerful Afro-descendant heritage.
We believe in tourism that is inclusive and accessible to everyone—where every traveler feels welcomed, valued, and remembered. That is why we design experiences that inspire, connect, and leave a lasting impression long after the tour is over.
Vision
Our vision is to become the leading tourism company in Cartagena and the Caribbean region, recognized for exceptional quality, innovation, and the warm hospitality that defines us.
With our own transportation fleet, a team of passionate local guides, and over 36 years of experience, we aim to elevate the standard of cultural, historical, and gastronomic tourism by honoring Cartagena’s identity and its rich Afro-descendant heritage.
We strive to inspire every visitor to return, creating genuine human connections, promoting responsible practices for the community and the environment, and establishing Free Tour Cartagena – Yellow Umbrella Tours as an international benchmark for creativity, trust, and unforgettable experiences.
Represent the hospitality of Cartagena, preserving and promoting our cultural, social and environmental values and creating unique experiences that motivate our guests to return.
Consolidate ourselves in the region as the leading tourism company in quality service, creative, innovative, competitive and socially responsible.
Objectives
- Exceed customer expectations in our travels.
- Promote the good image of our city and country.
- Contribute to the socio-economic progress of our region.
- Preserving the environment.
- Generate high levels of excellence
Sustainability Policy
Our declaration for a sustainable tourism is based in:
- We promote the intercultural understanding.
- We generate incomes and create. employment opportunities for local guides
We offer our clients the best deal and value for money. - We recommend the use of public waste-bins along walking tour if it is needed.
- We recommend local suppliers of goods and services if it is needed.
